Project Summary: Update to backend process allows for greater and more responsive experiences

The Challenge

Create a top of class type ahead experience that assists users reach their searching goals as efficiently as possible.

Roles

• Collaborated with project managers and developers
• Competitive analysis
• Led UX team
• Prototyping
• Ideation
• Unmoderated user testing
• User interviews

The Solution

Met with multiple stakeholders to align on updates being made, and what capabilities we were looking to include

Conducted competitive analysis, reviewed personas, consulted Baymard.com research

Refined concepts with a product designer

Initial concepts

Refined concepts

Iterated designs until we had 2 clearly defined experiences Final concepts

Built interactive prototype.

Conducted numerous unmoderated usertesting.com tests including, feature validation and discovery, information architecture, naming.

Directed remote moderated user interviews to determine which design would clearly help refine the typical path.
Prototype1

Prototype2

Current iteration set to be released

The Results

Generally positive feedback during user interviews, focus on new features, and refinement of introduced functionality.

• Positive reception over the current type ahead experience
• 6% increase in engagement
• 2.33% Add to Cart conversion increase
• $18 Million increase in revenue