Project Summary: To create a, “frictionless, intelligent & connected,” IT education, strategy planning, purchasing and management digital properties that make it easy for customers not just to buy IT, but to maximize their investment, manage their IT lifecycle, feel connected and get expert advice.

The Challenge

Create a space where customers can plan, buy and manage their entire IT invesment from one digital dashboard.

Roles

• Discovery Research
• Led UX team
• Prototyping
• Ideation
• Unmoderated user testing
• User interviews

The Solution

Conducted competitive analysis, reviewed personas, consulted Baymard.com research

Collaborated with a UI designer to refine concepts.

Introduced personalization features.Presented initial wireframe ideas to the team, including product manager, product owners, and development.

Initial Wireframes

Helped build interactive prototype.

Conducted numerous unmoderated usertesting.com tests including, feature validation and discovery, information architecture, naming, iconography.

Directed remote moderated user interviews to validate design hypotheses and prioritize features.

Interactive prototype used for testing DHP

Video of initial release

The Results

Generally positive feedback during user interviews, focus on new features, and refinement of introduced functionality.

• Quote Creation up 4.68%
• Add to cart up 28.31%
• Order Conversion up 6.63%
• Revenue per visitor up 33.82%