Account Center Redesign

Project Overview:

Create new and improved account center experience

Company:

CDW

Role:

• Conducted discovery research
• Collaborated with designers, development, product managers, product owners
• Built initial wireframes
• Introduced important personalization features
• Helped build interactive prototype
• Conducted multiple usertesing.com remote tests
• Directed remote moderated user interviews
• Continue to support ongoing iterations and improvements

Project Summary:

To create a, “frictionless, intelligent & connected,” IT education, strategy planning, purchasing and management digital properties that make it easy for customers not just to buy IT, but to maximize their investment, manage their IT lifecycle, feel connected and get expert advice.

The Challenge:

Create a space where customers can plan, buy and manage their entire IT invesment from one difital dashboard.

The Solution:

Conducted competitive analysis, reviewed personas, consulted Baymard.com research

Collaborated with a UI designer to refine concepts.

Introduced personalization features.Presented initial wireframe ideas to the team, including product manager, product owners, and development.

Initial Wireframes

Helped build interactive prototype.

Conducted numerous unmoderated usertesting.com tests including, feature validation and discovery, information architecture, naming, iconography.

Directed remote moderated user interviews to validate design hypotheses and prioritize features.

Interactive prototype used for testing DHP

Video of initial release

The Results:

Generally positive feedback during user interviews, focus on new features, and refinement of introduced functionality.

Quote Creation up 4.68%

Add to cart up 28.31%

Order Conversion up 6.63%

Revenue per visitor up 33.82%