Project Summary: After mobile interstitials were moved to the second pageview, engagment fell. The interaction designer and myself were tasked with coming up with alternatives to increase engagment.

The Challenge

Increase engagement of the newsletter signup and increase newsletter signups.

Roles

• Brainstorming
• Multiple design iterations
• Prototyping
• A/B testing

The Solution

We started with some brainstorming

From the list of feasible options I created prototypes for internal presentation.

Initial Interstitial Examples

The team chose from the list the best options for the requirements. Three prototypes that were chosen were then fine tuned.

Limited Options

Updated with styles and annotations for developers.

Updated styles

Final updates with fully designed styles and annotations ready to be sent to developers to be built and tested.

Updated styles with annotations for dev

The Results

Generally positive feedback during user interviews, focus on new features, and refinement of introduced functionality.

• Swapping the recipe hero +1300%
• Sliding tall header +700%