Search Type Ahead

Project Overview:

Build improved auto complete/auto suggest experience

Company:

CDW

Role:

• Aligned project requirements with project managers
• Completed competitive analysis
• Iterated wireframes and UI
• Built interactive prototype
• Conducted multiple usertesing.com remote tests
• Directed remote moderated user interviews
• Worked with the development team to adjust to backend capabilities

Project Summary:

Update to backend process allows for greater and more responsive experiences

The Challenge:

Create a top of class type ahead experience that assists users reach their searching goals as efficiently as possible

The Solution:

Met with multiple stakeholders to align on updates being made, and what capabilities we were looking to include

Conducted competitive analysis, reviewed personas, consulted Baymard.com research

Refined concepts with a product designer
Initial concepts
Refined concepts

Iterated designs until we had 2 clearly defined experiences
Final concepts

Built interactive prototype.

Conducted numerous unmoderated usertesting.com tests including, feature validation and discovery, information architecture, naming.

Directed remote moderated user interviews to determine which design would clearly help refine the typical path.
Prototype1

Prototype2

Current iteration set to be released

The Results:

Positive reception over the current type ahead experience

6% increase in engagement

2.33% Add to Cart conversion increase

18 Million increase in revenue